Deal-Seeking Becomes The Norm Amongst UK Shoppers

UK consumers are making use of the Internet’s power to explore sites that can earn them a good discount whilst shopping, and deal hunting is now becoming firmly ingrained in their everyday shopping experiences, research from rewards-based incentives company Parago shows.

In the study, titled “Let’s make a deal,” the research company found that local shoppers are increasingly on the lookout for the best price available on the market, and some would even travel further just to save a small amount, regardless of their financial status. Nine out of ten shoppers, for instance, now search the web for the best deal before going shopping, and nearly the same percentage (89%) check the availability of sales, deals, cash-back rebates and best advertised prices before ordering a product.

The increasing popularity of deal-seeking amongst shoppers is further highlighted by their preference for rebates: 72% of the 560 survey respondents admitted they look for refunds when they shop as they provide greater savings opportunities. Around a third of shoppers are also happy to take part in a social media competition that offers an exclusive cash-back rebate as a reward.

Over three-quarters of shoppers say that the opportunity to receive a £10 discount on a product costing £50 could also prompt them to drive 5-10 minutes out of their way in order to make the deal.

Price remains the key factor guiding consumers’ buying decisions. It was identified as the top influencer by 65% of respondents, well ahead of store (13%), quality (12%) and other criteria.