AgencyUK spring launch campaign for mattress brand SleepHack

AgencyUK has been appointed by Plitex Europe (trading as SleepHack) to complete a branding project and integrated launch campaign.

The brainchild of a materials scientist, a bioengineer and a bedding industry veteran, SleepHack is the most technically advanced mattress to hit the market. AgencyUK has developed the SleepHack brand, designed and built the website — www.sleephack.com — and is overseeing the UK launch, including paid search, display, native advertising, radio, social media and PR.

The SleepHack brand was inspired by the mattress’ scientific roots, playing to the technical nature of its development with a visual brand identity designed to appeal to the early adopter and gadget buyer market likely to purchase a mattress online.

Martin Mayo, material scientist and CEO of SleepHack commented, “As a new entrant to the market it was important for us to ensure that our brand not only reflected the quality of the product and the ethos of our business but also that it resonated with customers. We appointed AgencyUK based on their ability to deliver fully integrated services with unified thinking across brand, web design and development as well as a complete digital and marketing strategy.”

Sammy Mansourpour, Managing Director of AgencyUK said, “It’s always exciting to work on a brand from the ground up. SleepHack have created a phenomenal product and the brand we have developed echoes that. It will be fascinating to see how it resonates in the market.”

This marks a run of successful client wins for AgencyUK across a range of industry sectors, such as food, drink, gaming and financial services in late 2016 and early 2017.