Cupris
Developing a complete brand identity for the makers of revolutionary medical equipment.
Where everyone saw a phone, Cupris saw an opportunity to change healthcare.
By turning a smartphone into a clinical-grade otoscope capable of higher-resolution images and easy transfer of data, Cupris devices provide a new way of seeing.
Their IP was proven and their investment was in place. Our challenge was to develop their proposition, brand and all the assets required to get Cupris to market.
20,000 GP surgeries
that Cupris was helped launch into across the UK.
We developed a stand-out brand identity for Cupris that included a new logo, tone of voice, colour palette and clear photographic style under a new brand proposition: “Clearly Curious”.
The brand was designed to be flexible enough to incorporate any future products developed as part of the brand’s ongoing NPD programme.
The brand was launched throughout GP surgeries and hospitals in a number of targeted campaigns, including NHS partnerships.
The website’s e-commerce functionality, complete with an international payment gateway, facilitated both individual and bulk product orders.
Our work launched Cupris into the market for the first time.
Its success was the catalyst that enabled them to expand into wider NHS supplies and introduce a number of new patent-pending products into the market.
Our work in action.
MRN
Positioning MRN as the world’s leader in decentralised clinical trials.
Our Future Health
Launching and raising awareness for the UK’s largest-ever health research programme.
Gut-Smart
Building an all-new brand of health supplement to break into a competitive market.
