Tala
Brand / Social & influencer strategy
Tala has been around for over a century and is the brand most cooks have in their kitchen without even noticing. Our role was to add value to the brand and drive sales in-store and online.
Our solution
Tala is the master of kitchen form and function.
We tapped into the zeitgeist for mindfulness and simplicity in the kitchen, so modern consumers could re-evaluate Tala’s beautiful and practical products.
- We defined a new brand look and feel to create consistent online content.
- Developed social content strategy with shared responsibility with AUK and Tala
- Digital ads and PPC to drive direct sales
- PR program of baking influencers, events & press office activity.
The results
Gained 101% increase in followers. AUK success has led to the launch of digital and social comms for Tala across Holland, Belgium and Germany in 2021.
