Cotswold RAW
Helping Cotswold RAW on its mission to become the top dog in the raw pet food market.
Cotswold RAW is a premium pet food brand based in the Cotswold countryside.
Before coming to us, they were a small player in a competitive and densely populated market, but with one big USP – their food was raw, natural and, as scientifically proven, biologically better for your pet’s health.
They had been operating largely B2B, supplying directly to stockists, so they needed our support to promote their B2C delivery offering while helping them expand to new retailers across the country.
£465K
Total Revenue from Meta and Google.
3.4M
Total impressions across Meta and Google.
1098
Purchases tracked through the pixel with an av. CPA of £9.68.
2.15M
Total impressions.
We took a multi-angle approach, producing a series of testimonial videos highlighting the benefits of Cotswold RAW for both stockists and customers to raise brand awareness across the board.
Three video shoots were completed, the most recent featuring brand ambassador and England women’s rugby star Zoe Aldcroft.
These videos were run in conjunction with product-focused paid social content activated through YouTube, Meta and Google Ads. We are providing ongoing content, strategy and support with the brand’s paid social activity, from impactful video content to conversion-led campaigns, as well as helping to launch their subscription-based service and promote this through social channels.
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