Medical Research Network (MRN)
Positioning MRN as the world’s leader in decentralised clinical trials.
The Medical Research Network (MRN) is a leading clinical trial support organisation that has pioneered the development and delivery of decentralised clinical trials, facilitating complex drug development trials to patients from the comfort and convenience of their own home.
Since the pandemic, the greater accessibility and adaptability of remote-based clinical trials have seen decentralised trials become widely regarded as the future of drug development by pharmaceutical, biotech and contract research organisations (CROs), with MRN at the forefront of industry.
25%
Increase in website users.
20%
Increase in website sessions.
With the business growing, it was clear that a disruptive brand positioning was needed. So that’s what we built.
Positioning MRN as the market leader in decentralised trials, we evolved the company’s brand identity to create a bold, modern look and feel, as well as launching a brand new website complete with dedicated site and patient pages.
We developed a variety of assets to promote their operations to potential clients, including animations highlighting their key services: home trial support, site professional support and their approach to home visits.
This was supported with by brochures, case studies and various campaign assets, as well as ongoing organic social support.
Our revitalisation of MRN’s brand identity has given the company a distinctive and defined look and feel.
Having a strong presence at industry events is crucial for MRN’s awareness and lead generation, so with the highly regarded DPharm conference approaching, the company needed a booth that stood out from their competitors and demonstrated how MRN can be anywhere, giving everyone the opportunity to participate in a trial from their own backyard.
So that’s exactly what we created.
The 10ft wide booth was designed to replicate a garden, with its realistic but illustrative style allowing the brand to stand out compared to typical booth imagery that would be seen elsewhere at the event.
It worked!
At an event dominated by technology and AI, it was the MRN booth that cut through the noise.
As a direct result, MRN was invited to feature on the SCORR Marketing podcast to discuss their approach to trade shows and how to execute a great idea for business development.
After such a positive response, we were asked to develop the idea further and create a cityscape booth to be used at the SCOPE event.
Our work in action.
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TCR-Solutions
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