Simbec-Orion
Defining and unifying a global clinical trial management company’s brand and values.
Simbec-Orion provides clinical trial management services across a wide range of therapeutic indications and phases.
As the company’s retained agency from 2018, we collaborated with the brand through two large-scale corporate acquisitions.
The goal? To unify the company under a single global proposition and build employee engagement as part of their brand redevelopment.
$500M
Pipeline value built in 18 months.
$26M
Business delivered in first six months.
Top 10
SEO keyword rankings.
The Simbec-Orion brand was relaunched across digital platforms, with a particular focus on the website’s architecture for SEO optimisation and lead generation.
We knew it was important to establish and communicate clear company values to support recruitment and foster a sense of shared purpose across different locations and departments.
Through working sessions with the company, we were able to identify five core values, which drove all operational service levels for the business and all marketing content across the customer journey.
We leveraged the website’s look and feel to produce organic and paid social assets, aligning their visual identity across every channel.
These assets, which included webinars and targeted LinkedIn campaigns, were designed to drive traffic to the website and reinforce the newly developed company values.
Our work in action.
Cerba Research
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MRN
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Cytel
Generating quality leads for the world’s top data analytics CRO through engaging LinkedIn campaigns.
