Tala
Expanding one of the UK’s favourite baking brands to reach new heights.
Tala’s quality, timeless kitchen and bakeware has been loved and trusted by professional and home cooks since 1899.
We started working with the brand in 2019, developing and launching a strategic D2C comms programme that shrewdly utilised digital channels to attract a new audience.
This resulted in a more than doubled online following and successful expansion into Holland, Belgium and Germany, but we weren’t done there.
It was time step it up a notch.
2.5M
Impressions (spring/summer campaign).
690K
Views (autumn campaign).
18.4K
Clicks through to the website (spring/summer).
We launched a new always-on brand awareness and conversion strategy, introducing new platforms, refining existing ones and focusing on video content to most effectively reach a younger audience and tap into new corners of the market.
Utilising food trends and lifestyle insights, we pivoted to visual content which showed off the diverse range of Tala products within the context of people’s lives, making the content more aspirational, relatable and appealing.
We conceptualised, wrote, directed and edited two high-quality, social-first campaigns, creating cut-downs focusing on both individual products and season-specific concepts.
Campaigns were activated across YouTube, Pinterest and Meta, placing reels and static imagery in Marketplace, stories, explore pages and in-feed.
Our work in action.
Camp Bestival
Reshaping perceptions and boosting ticket sales for the UK’s largest family festival.
FWD
Creating a bold brand identity to carry FWD into the future of education.
Our Future Health
Launching and raising awareness for the UK’s largest-ever health research programme.
